Global marketing technology AIDCAS is integrated in visual layer bb crm
The most famous global marketing technology AIDA is integrated in visual layer bb crm. AIDA means Attention, Interest, Desire, Action. The development of this marketing tool is the process AIDCAS - there were two more letters added to the abbreviation, that means Conviction and Satisfaction.
The visual layer bb crm is a part of the document management system bb workspace. Today it is the only one Russian-language CRM-system with integrated global marketing technology AIDCAS.